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THE SOFTWARE
WORLD MOVES
FAST
AND WE ENSURE YOUR PRODUCT KEEPS PACE
Our Product and Market Fit Review process makes sure your software is built to meet market demands in the years to come.
WHAT YOU GET
Our in-depth knowledge of the financial automation market makes us uniquely positioned to advise you as you develop your product, helping you launch a tool that is robust, well-positioned, and stands out from the competition.
Deep-dive discovery into your product, positioning, and target users
Real-world product testing with structured feedback from the people who matter
Usability and feature review with clear, prioritised recommendations
Competitor benchmarking and insights on emerging trends
Strategic roadmap session to align product decisions with market growth
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CLIENT CASE STUDY
We had the pleasure of working with Lara Manton, Head of Bookkeeping at ApprovalMax, for two years – our first long-term collaboration of this kind. From day one, Lara impressed us with her exceptional product knowledge and deep understanding of the accounting and bookkeeping industry and its challenges. Even before joining us as a Brand Ambassador, she had conducted extensive reviews of our app, and her insights and enthusiasm made her a perfect fit for this role.
Over the past two years, we’ve achieved a tremendous amount together – from elevating our brand presence across key industry events to strengthening our voice in the accounting and bookkeeping community. Lara played a key role in numerous webinars and conference sessions as our advocate – including some of the largest and most engaging in ApprovalMax’s history, such as Accountex London. She was instrumental in creating content on highly relevant topics such as financial controls, fraud prevention, accounting and bookkeeping best practices, and mental health in the industry. Beyond that, she contributed to multiple industry publications and professional associations, always bringing valuable perspective and creativity.
Lara is a true professional – proactive, insightful, and incredibly dedicated. She consistently provided thoughtful product feedback, helped us improve, and always spoke about our platform with genuine passion and confidence. Her combination of expertise, creativity, and authenticity made this collaboration one of the most successful and fulfilling we’ve ever had.
We’re deeply grateful for everything we’ve accomplished together – and very proud to continue having Lara as a customer, advocate, and partner.

Masha Komarova | ApprovalMax
Product testing, onboarding validation, support, partnerships, cross team collaboration and opportunity spotting CONTINUE READING
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Clearer onboarding
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Faster identification
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Stronger credibility
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Improved internal alignment
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