Privacy & Cookies Policy | ACE-XL Limited

Privacy & Cookies Policy
Last updated: 28.01.2026

This Privacy & Cookies Policy explains how ACE-XL Ltd ("ACE-XL", "we", "us" or "our") collects and uses personal data when you visit www.ace-xl.co.uk (the “Website”), contact us, or use our services.

1) Contact details

Registered address: 20 Commerce Road, Lynchwood, Peterborough, PE2 6LR, United Kingdom Email: info@ace-xl.co.uk Phone: 01733 602492

2) What personal data we collect

We may collect and process the following categories of personal data:

Identity & contact data: name, email address, phone number, business name, job title.
Enquiry data: information you submit via forms, email, or calls.
Account/registration data (if applicable): login details and information you provide when creating an account.
Technical data: IP address, browser type/version, device identifiers, operating system, time zone, and similar.
Usage data: pages viewed, clicks, navigation paths, and how you interact with the Website.
Marketing preferences: your preferences for receiving marketing from us.

We do not intentionally collect special category data (e.g., health data) via the Website.

3) How we collect your data

We collect personal data:

Directly from you when you contact us, book a call, or complete a form.
Automatically via cookies and similar technologies when you use the Website.
From third parties where relevant (e.g., analytics providers, advertising platforms, public sources), in line with this policy.

4) How we use your data (purposes)

We use personal data to:

Respond to enquiries and provide information you request.
Provide and manage our services.
Improve, secure and maintain the Website.
Understand Website performance and user behaviour.
Send service communications (e.g., updates you need to receive).
Send marketing communications where permitted.
Comply with legal obligations and protect our legal rights.

5) Lawful bases for processing (UK GDPR)

We process personal data under one or more of these lawful bases:

Contract: to take steps at your request before entering a contract and/or to perform a contract.
Legitimate interests: to run and improve our business, keep the Website secure, and understand demand for our services (balanced against your rights).
Legal obligation: to comply with applicable laws and regulations.
Consent: where required (for example, certain cookies and some marketing).
ICO Registration reference: ZB956042

6) Marketing

If you opt in (or where we can rely on a lawful basis), we may send you marketing about ACE-XL.
You can opt out at any time by using the unsubscribe link in emails or by contacting us at info@ace-xl.co.uk.

7) Who we share your data with

We do not sell your personal data.
We may share personal data with trusted suppliers who help us operate our business and Website, such as:

Website hosting and website platform providers
Analytics providers
Marketing and advertising partners
Customer relationship and communications tools
Professional advisers (legal, accounting)

We only share what is necessary and require appropriate confidentiality and security obligations.
We may also disclose information where required to comply with law, enforce our terms/policies, prevent fraud, or protect rights and safety.

8) International transfers

Some suppliers may process data outside the UK.
Where personal data is transferred internationally, we use appropriate safeguards (such as UK adequacy regulations and/or the UK International Data Transfer Agreement and addendum to EU SCCs, as applicable).

9) Data security

We use appropriate technical and organisational measures to protect personal data. No website can be guaranteed 100% secure, but we take security seriously and review measures regularly.

10) Data retention

We keep personal data only for as long as necessary for the purposes set out in this policy, including to meet legal, accounting, or reporting requirements.

Retention depends on the type of data and why we collected it. When data is no longer needed, we securely delete or anonymise it.

11) Your rights

Under UK data protection law, you may have rights including:

Access to your personal data
Rectification (correction)
Erasure (deletion)
Restriction of processing
Objection to processing
Data portability (where applicable)
Withdraw consent (where processing is based on consent)

To exercise your rights, contact info@ace-xl.co.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO): https://ico.org.uk/

12) Children

This Website is not intended for children and we do not knowingly collect personal data from children.

13) Cookies

Cookies are small text files placed on your device when you visit a website. We use cookies and similar technologies to help the Website work, to improve performance, and (where enabled) for analytics and marketing.

13.1 Cookie types we may use

Strictly necessary cookies: required for the Website to function and cannot be switched off in our systems.
Functional cookies: help remember choices and improve your experience.
Analytics cookies: help us understand how visitors use the Website.
Marketing cookies: used to deliver relevant ads and measure campaign performance.

13.2 Managing cookies

You can manage cookies in two ways:

Cookie banner/settings on the Website (where available) to accept/reject non-essential cookies.
Browser settings to block or delete cookies.

Blocking some cookies may impact how the Website works.

Cookie policy: https://www.ace-xl.co.uk/_files/ugd/cee7ec_5815e24abb434d8e81cfad06dbbf4a73.pdf

14) Third-party links

The Website may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing personal data.

15) Changes to this policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.

16) Contact

If you have questions about this policy or how we handle personal data, contact: info@ace-xl.co.uk